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Keepsafe Surpasses 50 Million Users; Launches New Privacy Initiative

Startup gives consumers control over their digital lives again

SAN FRANCISCO, June 09, 2016 — Keepsafe, the leader in Content Privacy tools, announced today that its products are now used by over 50 million consumers. Building on this overwhelming momentum, the company is also launching a re-brand with a new logo, website, and dedicated focus to the concept of Content Privacy.

“Twenty years ago, we used shoeboxes to keep up with our important stuff,” said Zouhair Belkoura, CEO. “Now that everything is in the digital ether, it’s not as simple as closing the lid. We believe privacy is the new freedom. Giving you the keys to that freedom is where Keepsafe comes in. We’re giving consumers control over their content again.

Making privacy in the digital world as easy as it is in the physical world, the Keepsafe suite of apps, including Photos, Documents, and AppLock, lets consumers keep personal items private and share them safely. The popularity of the apps, and the feedback they were getting from consumers, prompted Keepsafe leadership to think deeper about privacy.

“We’ve found that there are two kinds of digital privacy — Data Privacy and Content Privacy,” continued Belkoura. “Data is abstract, encompassing metadata, IP addresses and other bits of information that don’t mean much to the average person. Content, however, is the digital objects that people use, see and interact with; the things that have meaning and really matter to people. Preserving memories, keeping important documents safe and organized, deciding who gets to see what — this is the kind of privacy we want to give you control of.

Keepsafe Photos is currently available for download in the App Store and on Google Play, as is a preview version of Keepsafe Documents. Keepsafe AppLock is available for download on Google Play.

About Keepsafe

Keepsafe is the leader in Content Privacy tools, giving over 50 million consumers control over their everyday digital lives. Founded in 2012 and based in San Francisco, CA, Keepsafe is on a mission to change the conversation — and the technology — around digital privacy.

Kelli Flores
104 West Partners for Keepsafe

Originally published at on June 9, 2016.

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